Science is the process of experimenting and observing to learn more about our world. This knowledge is then used to develop theories that can be tested. This method of research results in innovations that improve the lives of people, including new drugs and advances in healthcare. Business, on the other hand is all about identifying requirements and creating new products that meet these needs and focusing on growth opportunities, profit margins, and the benefits to society. Together, science and business are a powerful combination that pushes our world forward.
Innovations in science are never successful without the backing of business communities that understand the need and desires to bring the idea to the market. In most cases, that means that scientists need to become proficient in the business of things.
One approach is through the growing practice of science to business (S2B) marketing which helps researchers efficiently market and sell their work while protecting intellectual property. Some universities have even set up centers dedicated to S2B, and a few journals have sprung up that focus on increasing the effectiveness of S2B marketing.
There is also a need in business for “softer” skills that can provide solid foundations for success. This includes critical thinking and communication as well as project management. Leading universities like Woxsen provide undergraduate programs that provide students with the tools they need to succeed in business. The Bachelor’s of Science program in Business provides 120 credits and specializations in Accounting Systems and Management Information Systems. Marketing and Innovation and Entrepreneurship are also offered.